1-Determine the objective and purpose of the Web site:

Know well the reason(s) you want or need a website. You may have a product or service to sell. Even the simplest of sites can provide a means to make contact with potential customers and provide an inexpensive way to advertise your business.

2-Identify the target audience:

Who are you trying to reach? Different audiences may require different approaches. Identifying your audience comes very much into play when you determine how to market your site.

3-Identify the content to be covered:

One of the first things the Web designer will do is asking you what you want to display on your site. It is also helpful if you can show the designer a site or Sites you have seen on the web that have a layout you think will be appropriate for your content. Think about what photos and other graphics ( such as a logo )you what to include in your site, and how they relate to the textual content.

4-Identify the navigation system to be used:

Understand how the pages in your site should relate to each other. Some pages should be accessible from all pages in the site and should be linked from the main menu; others may only need to be linked from a particular page.  5-Allow users to provide feedback: Use forms to get customer response. Forms encourage potential customers to contact you, and help you to lead them to provide the information you need from them in order to give them the information they want.

6-Consider how often content on your site needs to be updated:

If you will have pages with content that needs to be changed often, it may be cost effective to implement a Content Management System. Content Management Systems allow the owner or administrator to up date content on the site using online forms that do not require knowledge of HTML/XHTML or any technical expertise. This may involve a higher initial cost, but will pay for itself over time because you will not need to pay a web designer every time you want a change made to the site.

7-Consider the name of your site:

You may just want to use your existing business name, if not, look for a name that is descriptive, unique, short, and memorable. See what domain addresses are available that relate to your site name. Youcan check availability using the search tool at register.com for example. If you think someone else wants the name register it right away.

8-Consider the color scheme:

If you have an existing business you may already know your colors, if not,choose colors that compliment each other & Generally speaking .

9-Are multimedia elements necessary?

Please notice we said necessary, Gratuitous use of multimedia elements is not good design. "Flash intros" are not an example of good design. Multimediaelements slow down pages considerably and most people will not take the time to download plug-ins needed to view them, it's much quicker for the user to just hit the back button  on their browser and find a site that  does not require plug-ins.

10-Pages almost all sites should have

•    Home or Index Page
•    Product / Service Page
•    "About Us" Page
•    Contact / Feedback Form .